Winner announcement: so glad to present you the winning project of Pick Your Sleep the contest launched in collaboration with the Italian mattresses producer Manifattura Falomo.
The contest was looking for an innovative solution to help the final customer find the most appropriate mattress according to her/his need, based on two parameters, the body shape and the sleeping position (on the back, on the stomach, on the side). Accordingly, a visual code was also required to enable the customer easily identify the right product both on a floor-display/selector and on the product itself, through a dedicated marking solution.
Among the various entries, interesting concepts have been shared by the Community and we are now finally glad to present you the winner!
THE WINNER
fracasmo
aka Francesco Castiglioni Morelli and Michele Lavagno
with
Find Your Dream
Smart doesn’t necessarily mean digital. Above all, smart means active, capable, intuitive, and even witty. This means even a non-standard vademecum: a vertical volume, as big as a single mattress, with a mirror and extendable shutters which contain the useful information for the right choice of the mattress. A freestand totem, also provided with space for samples, suitable for exhibitions, showrooms but also little sale corners.
Many congrats to all participants and to the winner! Stay tuned for more updates!
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